Authenticating and identifying you on our websites so we can provide you the services you requested;
Keeping track of information you have provided to us — for example, keeping items in your shopping cart as you browse Loopcult.com;
Providing you the Loop Cult websites that you use;
Remembering your preferences or where you left off in your use of an Loop Cult website;
Measuring your use of Loop Cult websites so that we can improve them, tailor our websites to your likely interests, and conduct market research;
Understanding your likely interests so we can provide you more relevant Loop Cult ads and content on non-Loop Cult websites and in non-Loop Cult apps.
Web beacons and embedded scripts
Web beacons and embedded scripts are other technologies that we use in our websites, as well as in some of our emails and ads. Web beacons (or “tags”) are bits of programming code included in web pages, emails, and ads that notify Loop Cult (or the companies that help us run our business) when those web pages, emails, or ads have been viewed or clicked on. Embedded scripts are bits of programming code included within some of our web pages that measure how you use those web pages, such as which links you click. We use this information to improve our websites, tailor our websites to your likely interests, and conduct market research.